Project Overview

Walla is an app that aims to eliminate social isolation on college campuses. The app launched on Duke's campus in 2016, and expanded to 2 other colleges in North Carolina in 2017.

The Challenge

Walla's launch in 2016 on Duke University's campus was a success amongst freshmen, but the founder wanted to make the app even more engaging where students would turn to Walla even as the school year went on.

My Role

I was the sole Product Designer where I lead the team through and end-to-end design process from research, ideation, testing and final delivery. We launched v2 of the app with revamped features in time for incoming freshmen to download.

Timeline

4 months

Platform

Mobile iOS & Android

"I really enjoyed working with Geri on Walla. She showed excitement and passion about the app which carried into the work she did. She lead the entire UX process, worked independently and communicated effectively to keep the team in the loop. Her designs were well thought out and took into account the structure of the existing app, our timeline and technical constraints. I hope we cross paths again in the future!"

– Judy Zhu (CEO & Founder, Walla App)

Our team was comprised of people from 6 time zones, so it was a little tricky finding a time that all of us could meet, but we made it happen! I gave design updates, while the devs updated the team on their progress.